His story is one built on gumption and drive but can also be deftly summed up with the adage ‘talent is meaningless without passion’.
Graduating up the ranks from teen selling mixed tapes to now one of dancehall’s most formidable producers, Sean ‘Seanizzle’ Reid has indeed proven that he possesses both talent and passion in overwhelming abundance. Boasting an intuitive love for music, Sean gained entry into the industry innocently enough by selling dancehall and rap tapes to his friends, “In high school, I was pretty much the formal authority on music. I listened to just about everything and took a deep interest in how the whole sound came together. From there I started to mess around with beat-making and that perhaps was the real beginning of it all…” said Reid.
Since then, Reid’s foray to into building beats really paid off after friend, artiste, and producer Goofy a.k.a Mr. G heard one of his riddims in late 2004. Mr. G praised the youngster for his style and flair and subsequently produced a few tracks on the instrumental. Sean continued to build riddims, expanding his growing musical palette until his curiosity steered him into producing, “I enjoyed the whole process of making riddims however I wanted to take it a step further and try my hand at producing and so in 2006 Seanizzle Records was born.” Since then, Reid’s apt musical ear has spawned several top productions and chart hits including Reverse Riddim (Reverse Di Ting – Beenie Man, Siddung Pon It – Tony Matterhorn); Creeper Riddim (Gully Creeper – Elephant Man); Survival Mode Riddim (Nuh New Friend – Charly Black) and Split Personality Riddim (Nah Sell Out Part II – Khago , Never Sober – Future Fambo, Rasta Ever Clean – I Octane and Zamunda, Beat Them Bad – Mr. G, Pon Di Ting – Mavado, Suga Plum -Beenie Man & Pretty Kitty) among others. However, whilst he was building a steady portfolio with his productions, his big break happened literally fell his lap, unpredictably ‘one day’.
The distinctive lead-in and feel-good tempo of the ‘One Day Riddim’ gave Seanizzle Records a push that transcended international boundaries and cemented Reid’s stake as a prolific hit producer. With all 8 tracks (I’m Ok – Beenie Man; Nah Sell Out – Khago; Swaggariffic – Mr. G; Rum and Red Bull – Beenie Man & Fambo; Don’t Tell Nuhbody – Twins of Twins and Wifey Walk Out – Liquid) hitting and swinging hard as independent hits, the popular riddim ruled the airwaves home and abroad throughout summer 2010 and beyond . One of the tracks, Swaggariffic by Mr. G was even adapted by South American telecommunications giant, America Movil (Claro) as a Christmas jingle for its Jamaican market, catapulting the riddim to renewed heights of fame. The catchy production was also keen on displaying another side of Reid as he shifted seamlessly from the producer’s chair to the mike, voicing the riddim-titled track, ‘One Day’.
With the success of his own recordings, Sean had assertively gained recognition as a budding artist, charting other tunes including ‘Shades’ on his self-produced own Split Personality Riddim, ‘Feeling’z Dem A Carry’ and ‘Fresh Prince of Belair’ on his own Dutty Gamez Riddim as well as ‘Another Yute Drop Again’ on Soul Emotion Riddim for Troyton label, “I’ve been getting a lot of positive feedback about my venture into recording and that’s definitely a great feeling. Before I started doing it seriously, I used to record demos on my riddims so to do it now professionally, it feels very natural. In addition to doing tracks on my own label as well as for other producers like Troyton and Warrior Music, I’ve been doing some live performances including major stints like Reggae Sumfest plus some traveling, so things have taken off pretty well” said Reid.
While he has begun to make waves on the mike, Reid’s true prowess lies with his first love of producing, logging up to 12 hours a day in the studio to crank out his unique productions and differentiate his style from the pantheon of current producers, “The thing with music is that you have to have an ear for it and allow it to flow without force, pressure or rush. Most of the beats I create or the songs that are recorded in my studio are just naturally inspired and I’m not trying to follow up the success of the last riddim. My sounds are innovative but at the same time versatile. Versatility shows how much you respect the music and what you’re trying to do with it..very much like that of other producers Steelie and Cleevie, Polow Da Don, Scott Storch or Bobby Digital… it’s all about at the end of the day putting in major effort to present quality sounds”. Reid’s tenacity continues to be well rewarded as he makes positive major moves, with projects such as riddim titled ‘Sex On The Beach’ featuring tracks from Seanizzle himself, Beenie Man, I-Octane, Tarrus Riley, Wayne Marshall among others as well as co-producer credits for ‘I Know You Want Me Remix’ with Mavado and American R+B star Neyo.
Reid’s who won Producer of the year and was honored Prince Producer in Music Industry Achiever Awards 2012, Reid’s also won Top Producer of the year G.U.A Awards (in London. Sean is aiming for more success with his latest projects Riddims titled ‘Brain Storm’ featuring Alaine, Konshens, I Octane, T.O.K among others. ‘Psalm 37’ featuring Charly Black, Voice Mail, Bugle and among others, I Octane- Gal A Gi Mi BunSingle and Collaboration with ‘Bounty Killer & Richie Stevens’.
A verified quadruple threat (song writer-artiste-sound engineer-producer), Sean ‘Seanizzle’ Reid truly loves what he does and when the studio light flashes on and his headphones are wrapped around his ears, he converges his thoughts and focus to one single potent maxim that fuels his passion and his success – “A producer is like a director, you help to bring visions and ideas to life and that’s what I live for, to bring musical ideas and beats to life.”